Fra den 30. august til 2. september afvikler ACTIVE institutes projektsamarbejdspartner Innovation Lab dette års Nordic Exceptional Trendshop. Temaerne er i år CareWare, Fødevarer, Digital teknologi, Design, og Grøn teknologi. Hvis du er interesseret i at deltage i konferencen, kan du opnå 20% rabat på billetprisen ved at anføre koden “via ACTIVE” ved tilmelding.

I lokalet NORD, som meget symbolsk er blevet omdøbt til lokale NØRD, arbejdes der på højtryk. Luften emmer af koncentration, og fokus ved de forskellige arbejdsstationer er rettet mod at få flere teknologiske systemer til at spille sammen. Her i ”maskinrummet” fornemmer man, at der konstant tænkes i løsninger efter devisen ”vi stopper ikke, før det fungerer ”.

Fælles er, at alle parter anerkender at Social in 3D er banebrydende nyt, lige som det er meget ambitiøst. Et eksempel på situationen og de ting, der sker, når man arbejder med et projekt af denne type, er, at et af de mest problematiske omdrejningspunkt længe var – at finde ét mellemrum i de data, der skal få live trackingen i 3D modellen til at fungere!

Her kan du i vores videodagbog på vimeo.com se og høre Preben Holst Mogensen, lektor for Datalogisk Institut, AU, forklare om problemet:

Sociale medier har sejret i forhold til danskernes fritidsbrug af medier. Nu giver ACTIVE institute det første bevis på en ny praktisk brug af sociale medier. Det sker ved SAP 505 verdensmesterskabet i sejlads d.30. juli -5. august i Århus.

I den anledning ønsker vi at invitere relevante aktører, der professionelt opererer inden for events, uddannelse, videnteknologi, udvikling, formidling og innovation til begivenheden. Du vil få et eksklusivt og direkte indblik i fremtidens muligheder inden for eventbaseret innovation, når vi præsenterer pilot-projektet ”Social in 3D”.

Arrangementet finder sted ved Kaløvig Bådelaug, Åstrup Strandvej 68A, 8541 Skødstrup d.3.august kl.11.00. Rutebeskrivelse: http://www.kalovigbaadelaug.dk/rutebeskrivelse.html

Program:

Kl.11.00 Rasmus Johnsen, ACTIVE institute, projektleder for Social in 3D fortæller om ideen bag Social in 3D, og eventbaseret innovation.

Kl.11.15 Thomas Capitani, CEO Sailing Aarhus, fortæller om, hvorfor det har været interessant for Sailling Aarhus at inddrage Social in 3D, og hvordan han som arrangør og interessent kan kapitalisere på eventbaseret innovation.

Kl.11.30 Jørgen Rasmussen, lektor og institutleder, Arkitektskolen Aarhus, fortæller om de udfordringer der har været omkring den fysiske udformning af kameraelementerne, og hvordan den fysiske løsning kan fungere som ”open score” i lighed med de software-baserede medie-elementer.

Kl.11.45 Spørgsmål og kommentarer.

Kl.12.00 ACTIVE institute inviterer på frokost.

Kl.13.00 Lektor ved Datalogisk Institut, AU, Preben Holst Mogensen viser og forklarer Social in 3D-modellen mens den er up and running. Holst Mogensen hjælper desuden Skanderborg festivalen med at optimere sikkerheden for publikum også ved hjælp af 3D-mijø.

Se http://www.smukfest.dk/uploadet/indhold/Overview_aGlance.pdf

14.00 Diskussion og spørgsmål.

Med venlig hilsen

ACTIVE institue

Tilmelding senest d.2.august kl.12.00 – for yderligere information kontakt Rasmus Johnsen, telefon +45 50 94 43 98, mail rj@activeinstitite.dk

System requirements

The site is tested in:

Windows:

Internet Explorer 7 and above
Firefox 3.5 and above
Safari 4.0 and above

Mac:

Unfortunately the tracking client has some issues when running on Mac OS with impact on the performance of the mashup. We are working on it! It seems to work ok in Crome.

The sidebar

The buttons

Live races: Press to watch the races in real time.

Post races: Press to watch everything you didn’t see, or just want to watch again.

Analysis: Press to see how SAP solutions are being used to analyze the racing and help the 505 sailors.

Results: Press to get an overview of today’s results.

Daily schedule: Subscribe to get daily schedules for live broadcasts throughout the whole tournament.

Podcast: Subscribe to get a daily SAP production summary of key moments in the race, and other SAP 505 World Championship video releases.

• iTunes: Download and install iTunes (Mac and Windows). Press the iTunes icon.
• Zune: Download and install the Zune (Windows only). Press the Zune icon.
• ZENcast: Download and install ZENcast (Windows only). Press the ZENcast icon.

Or use the XML-feed to subscribe through any other RSS-reader

The live page

The 2010 SAP 505 World Championship Live Page is based on content derived from three different sources.

1: The Pro Team:

• TracTrac: Live tracking in 2D via TracTrac’s own online application.
• StreamFactory: Live video streaming from the races via the Sailing Aarhus channel on Bambuser.

2: The Mobile Reporters:

Three dedicated amateurs who’ll send a combination of text messages and pictures via smart-phones from three different positions, before, during and after all races.

During races, we have a mobile journalist located on:

• Referee boat
• Guard/rescue boat
• The marina

3: You, me and everybody:

Twitter:

You can use #sap5o5 (that’s an “o” as in overcome) and #sap505 on Twitter and thus participate in the dissemination of the event, and even make your input visible on the live site. It only requires that you create a Twitter user account. It’s free.

How-Tos twitter:

• How and where do I sign up for a Twitter account?
• What is following and how do I follow?
• What is tweeting?
• How do I tweet?
• What is a “hashtag”?

Bambuser
You can chat with other viewers in the chat box below the live stream. It requires only that you register yourself as a user of Bambuser. It’s free.

Live tracking expanded version

Press the expand button to enlarge the live tracking map.

You’ll get the bigger map and live video plus the ability to chat:

Vi tror på projektet Sportcasting 2.0 – Social in 3D og siger derfor, at vi går efter at skabe grundlaget for en helt ny formidlingsplatform for svært tilgængelige idrætsgrene. I dette tilfælde er det VM for 505 joller, hvor live-trackingen kombineres med live-video fra udvalgte både i et 3D miljø svarende til det, der kendes fra Google Earth. Således får publikum på land visuelle førstehåndsinformationer omkring begivenhederne på vandet.

Forleden havde vi en mini-generalprøve på opsætningen. Til stede var bl.a. Peter Warrer – far til Jonas Warrer. Han mener, at sejlsporten kan få svært ved at følge med, når først vi kommer ud over rampen med 3D. Hør hvad han sagde efter vores demo:

Social in 3D is an innovation project that revitalises the coverage of sports which have so far been inaccessible to spectators. The premiere of Social in 3D is set to take place at the 2010 SAP 505 World Championship in Aarhus, Denmark, from 24th July to 5th August 2010.

It will make it possible for on-site spectators to follow the 505 dinghies on big screens, in the kind of 3D environment familiar from Google Earth and Bing Maps. Hence, the spectators will be able to get firsthand insight into the developments that take place at sea.

It will be possible to zoom in on selected dinghies from different angles and so get a live view from small cameras mounted on the dinghies.

During the race, two reporters will be situated on boats in the racing area. From their positions, they will be uploading photos to Flickr and text messages to Twitter. These same pictures and text messages will be pulled into the 3D model, giving the spectators additional newsfeed information.

Follow our vblog (in danish):

Aim

The aim of the Social in 3D project is to create a new platform for broadcasting sports that are in general inaccessible, thereby making them more attractive. In this case, the concept is applied to the World Championship for 505 dinghies, where we combine live tracking, live streaming and participatory sensing and use them in a 3D environment, accessible to all on big screens at the harbour area.

Target groups

Everybody who is passionate about sailing: young and old, practitioners and spectators, pros as well as amateurs, and also the curious and everybody with an interest in knowledge, social media, technologies and innovation.

Partners

ACTIVE institute (project management)
Alexandra Institute A/S
University of Aarhus, Department of Computer Sciencet
Aarhus School of Architecture
TracTrac Aps
BlomInfo A/S
43D ApS
Sailing Aarhus

The project is funded by the iKraft and the participating partners.

Criterion of Success

The criterion of success for Social in 3D is to bring the different parties involved in the project closer together, to develop and test a new system, and finally to introduce it successfully during the SAP 505 World Championship 2010.

The system should: a) be stable and function well during the event; b) be studied on both qualitative and quantitative levels, to find its use in a requirements specification for further development of the concept; and c) be presented both to its stakeholders within industries of technology and to business industries in general.

Project period

1st May to 1st October. The 2010 SAP 505 World Championship takes place from 24th July to 5th August 2010. The venue is the bay area of Kaloevig boating guilds, Denmark.

Background

The project is based on a desire to solve the “dissemination problem” in inaccessible sports. As such, this pilot project represents the beginning of a paradigm shift in the dissemination of sailing, in which continued rapid developments in information technology and changes in peopleʼs media habits make it possible to redefine the broadcasting of sport.

The problem lies in the fact that itʼs very difficult, and sometimes impossible, to create a situation in which itʼs possible to follow developments in certain sporting competitions. This means that sports such as sailing have hitherto not been able to achieve coverage that even remotely provides insight into, or even an overview of, the fascinating elements taking place within the activity.

Most people can remember the Danish 49er during the Olympics in Beijing which, despite the massive coverage, failed to give viewers and spectators a real picture of what was happening. For instance there was very little coverage to demonstrate the dramatic process during which the mast on the Danish boat broke, followed by the loan of the Croatian boat and, later, their re-entry into the competition.

To boating and other inaccessible sports, the fact that itʼs so hard to communicate means, first of all, that audiences with an interest to maintain will be left with no opportunity to do so. For organisers, it has a series of unfortunate consequences; in particular, reflected in the lack, or reticence, of sponsor interest.

The idea for the project arose from a series of workshops attended by project partners. In this regard, the combination of TracTrac, 43D, BlomInfo, Alexandra Institute, Sailing Aarhus and ACTIVE institute emerged as a serious proposition as to how future dissemination (of sports), more driven by companies through hyper-embeddable technologies and working methods, might create entirely new approaches for a market which is hungry for solutions.

To make the coverage of the SAP 505 World Championship 2010 as good as possible, parties involved in the event have been working on a website dedicated to live coverage online.

The task is to create a “place” online that embraces and combines the possibilities of social media with regard to live streaming, video upload, live texting and photo upload. Hence the word mashup.

The very cornerstone of the SAP 505 World Championship Mashup is social media. The aim is to organise and engage people with common interests. Thanks to the SAP 505 World Championship Mashup, it will be possible for fans around the world to get an exciting glimpse into the world of sailing. Most importantly, though, the SAP 505 World Championship Mashup gives everyone the opportunity to interact online with all the other people who are also linked with the event.

The SAP 505 World Championship utilises:

Wordpress
Ustream.tv: Live streaming
YouTube: Highlights
Twitter: Live text
Flickr: Photo repository with on-the-fly uploading

Podcasting: Highlights of every day podcasted

Aim/purpose

The aim of the project is to build an event site with a dedicated live page. The live page is a mashup, and thus combines live video streaming, live text and images. After each dayʼs sailing, a podcast showing highlights from the dayʼs races will be released through iTunes. This video will also be uploaded to YouTube. All recordings will be aggregated, organised and made accessible through an archive page. Furthermore, the archive page will integrate direct links to:

Target Groups

Everybody who is passionate about sailing: young and old, practitioners and spectators, pros as well as amateurs, and also the curious and everybody with an interest in social media, technologies and innovation.

Partners

SAP social media
Experience World Wide
Sailing Aarhus
ACTIVE institute (idea and project management)
TracTrac (live tracking, pinpointing all 505 dinghies on a map)
StreamFactory (live streaming of video to Ustream)
SejKo (web development and webmaster)

We are honoured to have Pip Pearson, President, International 505 Class, as live commentator, and very exited to work with a group of mobile journalists (three dedicated amateurs with smart-phones) who will be texting and taking pictures during the entire event.

Criterion of Success

The criterion of success is, first of all, to fulfil SAP’s desire to engage stakeholders, tell a good technology story and position its brand.

Therefore, the criterion of success is to a) have a stable system up and running without (major) problems throughout the whole event, b) ensure that the target groups make use of the website, and c) conduct and present a usage study, and to make use of it to discover other needs and requirements for developing the system further.

Background

We want to make a project where the use of the Internet and new media will be at the hub of an exposure of the 505 World Championship in Denmark in 2010.

The focus of the project will be the relation between, on the one hand, a controlled production of live tracking and video data, etc. and, on the other hand, the spectators’ contributions and possibilities of combining, developing and distributing data via a number of the social services that are used by an increasing number of people (e.g. ustream, twitter, flickr, youtube).

For us, the project is part of a process that involves the inclusion of SAP in work to find new, relevant and exciting ways of getting yachting across to people.

We believe that the above project concept can fulfill SAP’s wish to 1) involve customers, 2) tell a good technological story, and 3) position its brand.

• Re 1: Social media have to do with organizing and involving people with common interests. By making a close, exciting integration between the mediation of the event and social media it is possible for customers to keep track of developments and, most of all, to be part of the dissemination of 505 Worlds in Aarhus. It will also make it possible to interact and create a link to others interested in the subject.
• Re 2: Yachting is an exciting, demanding and spectacular sport, which nevertheless has difficulties in finding methods that make it exciting for the public to follow. The solution lies in technology. Live tracking and live video create a completely new basis which, combined with the integration of known social services, can create visibility for the sport on online platforms where people already communicate about sport. We are aware that SAP used 505 Worlds in 2009 as a point of departure for a demonstration of Business Objects Explorer. The strategy, aims and actual performance of the boats were here seen as being analogous to strategy, aims and actual performance in a company. With the project in 2010, the analogy can be maintained and further developed, as modern companies must also to an increasing extent think about the use of the Internet and, in particular, social media as part of both internal and external communication. By using new technology to enhance the communication and to bring out the fascination aspects and complexity of yachting, valuable feedback is still created for the individual yachtsman, who is able to gain insight into his own performance and the crucial factors that cannot be gained without the appropriate technology.
• Re 3: A successful project can position SAP’s brand. SAP will become the company that via its commitment and passion for constantly enhanced level of achievement is able to contribute with new methods and better performance within the communication of yachting.

The project will have what we call event‐based innovation as its framework. The concept has been developed by the ACTIVE institute and subsequently adapted as a strategic tool by the Municipality of Aarhus in cooperation with the University of Aarhus.

Event‐based innovation has to do with using major events in the municipality as a basis for innovation projects. The objective can, for example, be new products, services, experiences and/or new knowledge which is either presented, utilized or generated in connection with the event in question.

By adjusting the work on an innovation project to the deadline for an event it then also becomes the driving force for the process and the cooperation between the interested parties. Furthermore, the attention the event gains can also in certain instances be exploited to focus interest on the result of the innovation process. Event‐based innovation, then, is the municipality’s strategy to create a situation where the event gives more to the community that hosts it.

In connection with the concrete project, we want to gather together Sailing Aarhus, SAP, TracTrac a.o. as well as the University of Aarhus in an assignment that has to do with developing or analyzing methods of communicating yachting in a better and more up‐to‐date way.

The project is to be understood as being based on two assumptions about the dissemination of sport at present and, in particular, in the future:

1: The media situation is becoming increasingly niche‐oriented. This means that it is to a great extent a question of becoming really good at getting quality content across to a entire core public rather than going for the lowest common denominator.

2: Recipients are becoming increasingly active. So it is a question of creating a basis for user‐ involvement. Partly in the form of a possibility to choose and contribute in relation to the broadcast itself, and partly a possibility to integrate and in certain cases re‐use the content on the platforms where users are otherwise active.

Rapid developments within information technology make it possible to redefine the dissemination of the individual sport. This especially applies to the sports that find it hard to reach mainstream media. Yachting belongs to this category. We believe that the future for communicating yachting lies in the use of new media, including social media. This is where people are.